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It is not always easy to know exactly what you want when you put your business online so here are a few ideas to help you do a little brainstorming. This is only a starting point so don’t worry if you miss anything, it can always be added as we go along. Remember that the more engaging and effective your content is the longer your visitors will stay on your website and maybe even make a purchase.
Home – this is the main page, a bit like an introduction and it is the first page your clients will see when they first log into your website.
About Us – tell your clients a little about you, your business and the services you offer. This is a much visited page and deserves careful thought. It could be the difference between gaining and losing a client. Details such as when your business started, where you can be found, number of employees and who you are can be entered in here. Perhaps include photographs to make your website a little bit more human. Let your clients see the people behind the online business. Add any interesting facts that you think will help sell your company. Do not miss this opportunity to sell yourself. We can add links to the likes of Facebook and Twitter. If you do not have accounts then consider opening them.
Photograph Album – we can use your images on any of the pages you have but if you have hundreds of images we can design an album that will help your users to browse at ease through your images and if appropriate can purchase these images directly through the album. No need to go back to any previous pages.
Testimonials – contact your existing clients. Sometimes it is easier to send them an e-
Links – these are better known as hyperlinks and can be a word, phrase or image that will take the user to another web page or section within the website very quickly. The word or phrase is generally underlined or bold so that a user knows it is there. The benefits of having a links page are that you can add websites similar to your own and ask them to reciprocate, known as reciprocal links. This in turn will help advertise your own website and will optimise your site for search engines -
Terms & Conditions – this page will give details of the website’s content along with the do’s and don’ts for your visitors. It is a guideline as to its usage and any limitations as to, for example, product prices, delivery, exchanges, payment methods etc. Most websites will have a page showing their terms & conditions and will give you an idea of what to have in yours.
It is far simpler to design a form that will help and guide your clients to where you want them to be as well as giving you the information you need. There are many types of forms that you can use -
Contact Us – here we will add a form that will help your clients to contact you, where they can provide their name, E-
Optional fields for address and telephone numbers can also be added but if there are too many fields then chances are your clients may be put off.
Site Map – this is a list of your pages and sub pages displayed in a similar fashion to the directory of your computer. It helps your users to navigate around your web site and also the search engine robots to find all your web pages, see search engine optimisation (SEO) for more information.
Products & Services -
Are you still following these ideas? Enquire now or read on for a few more web pages that you may be able to use!
Are you ready to tell us more about you and what you want? Fill out this form and we will get back to you or continue on by clicking the arrow below….